THE EMPLOYER BRAND AND A COMPANY’S BRAND IMAGE 

Companies are paying more and more attention to their image, as much for their clients and prospects as for their employees. Indeed, the latter no longer choose a position only for the functions or the salary, but also for the influence and the image of the company. 

The term "employer brand" is therefore used nowadays to describe the image of an organization among its employees. This is why companies do everything possible to draw the best talent and retain those already working for them.  

LINK HUMANS’ THE STUDY ON EMPLOYER BRAND 

With that in mind, let's recall a few numbers released in 2019 in a study carried out by Link Humans: 

• 91% of candidates say that employer brand is paramount; 
• 33% say they would not join a company with a poor employer brand; 
• 84% of employees are willing to leave their company for one with a better reputation; 
• 72% of recruitment professionals say that employer brand has a significant impact on their business; 
• A strong employer brand increases the number of highly qualified applicants by 50%.  

NAME AND SHAME 

Name and shame is an additional indicator of the importance of a company's image, especially on its employees. This method is used to publicly denounce bad behavior in companies. Therefore, it is easy to imagine why it is better not to be part of this ranking...! 

THE RANKING OF BUSINESS SCHOOL STUDENTS' FAVORITE COMPANIES IN 2020  

Le Figaro Étudiant, in partnership with the Epoka/Harris Interactive barometer, recently published the 50 companies preferred by business school students. 

Discover the top 3 in detail:  

#1 L'ORÉAL  

The company holds the 1st place in this ranking, and also excelled in the Universum 2020 global ranking of the favorite companies of business school students and graduates by reaching the 10th place (It was at the12th place in 2019). Blandine Thibault-Biacabe, HR Director of L'Oréal France on this occasion, explains that "today the company is a hybrid model that combines mass consumption as a matter of fact, but also luxury, pharmaceuticals, B2B, which means for young graduates an infinite number of possibilities." L'Oréal is recognized for its dynamic and challenging work environment, offering early responsibility, as well as an entrepreneurial and agile spirit. 

#2 LVMH (LOUIS VUITTON, MOËT ET CHANDON, DIOR, GUERLAIN, ETC.) 

LVHM is another large, renowned group that follows L'Oréal in the ranking. Their HR policy is highly appreciated for its dynamism and attractiveness, as Chantal Gaemperle, LVMH's Director of Human Resources and Group Synergies, points out: "This encourages us, yet again, to surpass ourselves and to remain consistent with our promise of a stimulating, international work environment with strong values of innovation, creativity and entrepreneurial spirit. Our ecosystem of 70 Houses offers unique career opportunities." 

#3 APPLE 

Famous brand Apple holds the 3rd place in the ranking which reflects perfectly generation Z enthusiasms for high-tech brands and social networks! Not to mention the excitement that Apple products such as iPhone and iPad create, and their attractive HR policy to draw talent. 

Interested in joining one of these influential companies? Then put all the chances on your side and discover the training programs offered by the Groupe IGS! Get personalized support and a professional curriculum that prepares you for the needs of the French and international economy.